Subscription Card

This subscription card was created based on several actual card designs by Wired Magazine. I chose the colors for their eye-catching qualities. Pink and orange have always offended my aesthetic sense, but sometimes I enjoy doing things that stretch the boundaries of what I like. The layout of the form side was my design, but the layout of the front of the card is as nearly identical to the original as possible. I used the grid and several guides for both sides. The logo on the form side was made using the shape builder tool for the block letters, and then a drop shadow on the blocks and the freestanding letters. For the logo on the mailing side I found a font that was as close to what was needed as possible, then converted the letters to outlines and altered them as necessary with the pen tool and the subselection tool, (white arrow).